Proof of Impact

I help B2B SaaS companies turn product strategy into revenue

without adding headcount

Below are selected examples of how I’ve driven growth, improved margins, and led high-stakes product and AI transformations as a senior product marketing leader and fractional partner.

My work sits at the intersection of product, go-to-market, and executive decision-making—focused on leverage, clarity, and outcomes, not outputs.

Revenue Acceleration Through GTM Re-Architecture

Problem
Growth slowed despite strong products. Positioning, segmentation, and sales execution were misaligned, creating friction in the buying process and longer deal cycles.

What I Did
Rebuilt the go-to-market motion end-to-end—aligning product strategy, positioning, packaging, launches, and sales enablement around buyer problems. Established tighter operating rhythms across Product, PMM, and Sales to drive consistency and accountability.

Outcome

Faster deal velocity and improved win rates
Sustainable revenue growth without increasing headcount
A scalable GTM model that supported future product expansion

Margin Expansion via Packaging & Pricing Strategy

Problem
SKU sprawl and inconsistent discounting were eroding margins and creating unnecessary complexity for sales and customers.

What I Did
Led a cross-functional packaging and pricing reset. Simplified offerings, introduced value-based tiers, and partnered with finance and sales leadership to operationalize pricing discipline while preserving flexibility where it mattered.

Outcome

Improved gross margins with minimal impact to win rates
Higher average deal values through clearer value differentiation
Reduced pricing exceptions and sales friction

Launching a Pivotal Product Bet

Problem

The company faced a major market shift that required a bold product investment—with real execution and adoption risk if the story wasn’t right.

What I Did

Partnered with product and executive leadership from concept to launch. Validated buyer demand, shaped the market narrative, and orchestrated positioning, launch strategy, and enablement to align teams and de-risk adoption.

Outcome

Successful launch of a high-stakes product initiative that became a core growth driver
Faster buyer understanding and adoption
Long-term differentiation in a competitive market

AI-Driven Product and GTM Transformation

Problem

AI capabilities were emerging, but buyers struggled to understand the value. Internally, teams risked fragmented messaging, over-promising, or misalignment across product, marketing, and legal.

What I Did

Led AI positioning and go-to-market strategy—translating technical capability into clear, credible buyer value. Defined use-case narratives, messaging frameworks, and sales enablement while aligning stakeholders on responsible AI communication.

Outcome

Accelerated adoption of AI-powered capabilities
A modernized market narrative without hype
A repeatable framework for future AI launches

Scaling Product Marketing as a Force Multiplier

Problem

Product marketing was viewed primarily as launch support, limiting its strategic impact and slowing execution as the organization scaled.

What I Did

Redefined PMM’s role by introducing a clear operating model, sharper PM/PMM boundaries, and standardized frameworks for launches, competitive enablement, and narrative development—focused on highest-leverage initiatives.

Outcome

Elevated PMM into a strategic growth partner
Greater consistency and impact across launches and sales execution
Scaled influence without proportional team growth