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Visuals - Tools to Help Product Marketing Drive Impact

This library includes datasheets, infographics, and frameworks created to help product marketers navigate complexity, support go-to-market teams, and stay focused on outcomes that matter.

Use them as-is or adapt them to your organization.

Frameworks That Simplify Complex PMM Challenges

Product marketing is essential to growth, yet its role is still unclear in many organizations.  Use this infographic to explain your role to your stakeholders.

Use this as a reference to know where product marketers should focus first to earn trust, credibility, and influence.

Why product marketing shouldn’t be your content factory—and what it should be instead.

PMM role.png
Product marketing insights and strategies.png
Content Factor.png
PMM History.png

Product marketing can best be understood when looking at its history.

This can be used in an internal presentation that describes the PM and PMM job functions.  

An infographic that can be used as a "cheat sheet" for knowing what to do in the coming year.  

Timing of Hiring.png
Battlecard.png

For CEO's and Founders:  Use this as a guide that lets you know when to bring in the right type of talent that ties to the organization's stage.

Use this to explain to your internal stakeholders as to why PMM and PM's cannot be misaligned.

Use this as a template for your competitive battlecards.  

©2021 by Beaver Creek Consulting. 

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